The work Jefferson Parish Schools does to tell the stories of its students, teachers, and schools is being recognized on the national level. The JP Schools Strategy Department received four awards from the National School Public Relations Association (NSPRA).
JP Schools was recognized with a Golden Achievement Award for the work building stakeholder support to create a strategic plan. Led by Chief Strategy Officer Gabrielle Misfeldt, this campaign encompassed the strategic communications throughout the past year that started with the superintendent’s 100-day entry plan and concluded with the unveiling and board approval of 2024: The Future Our Kids Deserve. The Golden Achievement Award recognizes exemplary work in all aspects of school public relations, communication, marketing, and engagement.
JP Schools also won three of NSPRA’s Publications and Digital Media Awards. The video series spotlighting the schools in the Transformation Network won an award of merit for Video Produced In-House (led by Digital Engagement Specialist Marlo Lacen). The #50kReasons social media campaign spotlighting JP Schools students won an award of merit for Social Media (led by Director of Communications Ted Beasley). The guest column JP Schools Superintendent Dr. Cade Brumley wrote in The New Orleans Advocate earned an honorable mention for Excellence in Writing.
Telling stories about our students, educators, schools, and district in a meaningful, fun, and relevant way is an action step in the district’s strategic plan, 2024: The Future Our Kids Deserve.
Gabrielle Misfeldt is the JP Schools Chief Strategy Officer. Ted Beasley is the Director of Communications, Keith Paolini is the Production Coordinator, Christian Justrabo is the Communications Specialist, Marlo Lacen is the Digital Engagement Specialist, and Jonathan Schwind is the Editor/Videographer Specialist. Karen Richmond is the Print Shop Director, Patrick Giles is the Graphics & Desktop Publishing Coordinator, Bennett Logan is the Production Artist & Finisher, and Leon McGee is the Pressman. Carolyn Van Norman is the Director of Family & Community Partnerships.
Since 1935, the National School Public Relations Association has been providing school communication training and services to school leaders throughout the United States, Canada, and the U.S. Dependent Schools worldwide. NSPRA’s mission is to advance education through responsible communication.
Jefferson Parish Schools is the largest and most diverse public school system in Louisiana and the 98th largest in the nation. Our system of 85 schools serves around 50,000 students on both sides of the Mississippi River. With approximately 7,000 employees, JP Schools is one of the largest employers in Jefferson Parish. Our district exists to provide the education our students deserve to succeed in life and make our world a better place.